Writing for Usability and Findability
It seems to me, these days, that real usable content is taking a back seat to whizbang-widget-this-AJAX-that graphic self-indulgence. I’ll be the first one to jump up and down when the subject of good design and solid user experience are on the table. We know, as professionals in the field, that a well-designed, aesthetically pleasing (not overly done) website creates user confidence and keeps them from hitting the BACK button immediately when they find your site. However, the key to keeping visitors on your site is to give them what they came for. Content.
